『K콘텐츠, 엔터테인먼트 기업의 성공 전략』은 K콘텐츠의 생산자이자 엔터테인먼트 산업의 주체자인 기업에게 필요한 성공 전략을 소개한다. 기업들의 경영전략이 녹아든 다양한 활동을 최신 사례를 통해 접할 수 있다. 학계와 업계 관계자들은 물론 일반 독자들도 쉽게 다가갈 수 있는 흥미진진한 얘깃거리를...
AWARDS
American Association for the Advancement of Science’s (AAAS)’s Science Books & Films Best List WINNER 2016
National Book Critics Circle Awards FINALIST 2016
PEN/E. O. Wilson Literary Science Writing Award FINALIST 2017
National Bestseller
A New York Times Notable Book
Winner of the American Association for the Advancement of Science/Subaru Science Books & Film Prize for Excellence in Science Books
Finalist for the National Book Critics Circle Award for Autobiography
Finalist for the PEN/E.O. Wilson Literary Science Writing Award
One of the Best Books of the Year: The Washington Post, TIME.com, NPR, Slate, Entertainment Weekly, Newsday, Minneapolis Star Tribune, Kirkus Reviews
Geobiologist Hope Jahren has spent her life studying trees, flowers, seeds, and soil. Lab Girl is her revelatory treatise on plant life?but it is also a celebration of the lifelong curiosity, humility, and passion that drive every scientist. In these pages, Hope takes us back to her Minnesota childhood, where she spent hours in unfettered play in her father’s college laboratory. She tells us how she found a sanctuary in science, learning to perform lab work “with both the heart and the hands.” She introduces us to Bill, her brilliant, eccentric lab manager. And she extends the mantle of scientist to each one of her readers, inviting us to join her in observing and protecting our environment. Warm, luminous, compulsively readable, Lab Girl vividly demonstrates the mountains that we can move when love and work come together.
LEADERSHIP IS AN ART has long been a must-read not only within the business community but also in professions ranging from academia to medical practices, to the political arena. First published in 1989, the book has sold more than 800,000 copies i...